Too often do companies invest in marketing strategies that do not emphasize the importance of creative services. What happens then is unsuccessful branding and missed conversion opportunities. Creative begins with the origination of a brand. From aesthetics to the messaging throughout, everything must be consistent, inviting and compelling in order to maximize brand reach, brand retention and conversion rates.
The owner of Olive Marketing Consulting, Jesse Olive, has provided creative services to businesses since his internships in college nearly 22 years ago. It was then when he majored in graphic design and learned from a visiting artist program that included educators from some of the top design schools in the nation including RHISD, NC State, the Chicago Art Institute of Chicago and beyond.
Since then, Jesse has managed creative projects for companies as large as AT&T, to mom and pop shops who needed a branding package to get started with their business. He has outsourced and managed advertising agencies, and he has rolled up my sleeves and done the work himself. From the written word, to visual design and imagery, you can be sure that your project will consist of polished, professional design that is sure to resonate with your audience and compel them to take action.
Olive Marketing Consulting offers the following creative services:
Our Creative Services are offered a la carte, but we also put together integrated marketing strategies that include creative services. Often, creative agencies dive into the creation of your collateral without consideration of your brand strategy.
- Logo Design
- Print Design
- Web Design
- Copy Writing
- Digital Signage
- Branding Books
Our Creative Process
At Olive Marketing Consulting, we always consider the goals laid out in your brand strategy before we begin creating anything for your business. Whether it be a business card or a company website, we identify what each project’s particular function will be, the desired outcome for that piece and how each piece will support your brand strategy.
When the project is complete, we then review the outcome of the project to determine whether or not the project will successfully achieve the desired outcome which includes supporting your overarching brand strategy.
You might be saying to yourself right now that you do not even have a brand strategy. That is very common, especially in the small-to-medium (SMB) arena. That is why so many businesses end up with a hodgepodge of creative marketing collateral that is constantly being updated as businesses churn through “marketing professionals” that never work with their employers to establish a brand strategy, because frankly that is not a part of their skillset.
A brand strategy is not only essential in driving your message home throughout your marketing efforts, but it helps everyone stay on target–especially creatives (and c-suite execs who have little time to be reminded constantly of what the marketing department is trying to achieve). A brand strategy ensures that there is synergy throughout your marketing efforts including everything from your internal communications, sales efforts, advertising efforts, print collateral and beyond.
Our approach to creative services comes from our owner’s extensive experience as a marketing executive. Jesse has managed hundreds of creative projects for not only his own employers, but for their clients and his own clients as well. If you would like more information about how we can help you create eye-catching, conceptual collateral that adheres to your brand strategy, please contact us, so we can discuss your goals in details. If you do not already have a brand strategy, we can help you with that as well. In that event, please contact us to learn more about how we can help you create a brand strategy that will set your business in motion with consistency, direction and purpose today.