A survey done by the official Yelp Blog showed that 85 percent of consumers will look to the internet to find local businesses. That’s great news to hear if you’re a business owner with a website for your pool company. However, just because you have a website doesn’t mean that you’re business is going to…
A brief exploration of digital marketing and all it entails will put you in touch with the idea of search engine optimization. You might know a little about SEO but haven’t sunk your teeth into a campaign. There’s a lot to it. A good campaign requires a critical eye, some effort, and a working knowledge…
Each day, Google receives over 6.3 billion clicks, with 67 percent of these clicks going to the first five organic results. It’s a statistic that shows how important it is to rank highly on search engine result pages (SERPS), given that a considerable number of people who conduct searches on search engines may be consumers…
Establishing an online presence is essential for any business, no matter what field that business happens to be in. From law firms to restaurants, everyone benefits if they can build their digital reach. Generating a following isn’t the only thing that can benefit small businesses, though. Visibility online is key for bringing in new clients,…
On average, Google receives about 3.5 billion searches every day, with 46% being users looking for local information. About 72% of the consumers performing local searches end up visiting a local business near them. If you’re yet to embrace a local SEO strategy for your business, you’re doing your brand disfavor. Local SEO involves optimizing…
This blog post was created to help companies make smart hiring decisions when it comes to finding and hiring the right person for their Chief Marketing Officer (CMO) role. The ideas, questions, answers and information shared throughout this blog are based on real world experiences. Why Do Some Businesses NOT Have a Chief Marketing Officer…
Table of Contents Background in SEO for Law Firms Why SEO for Law Firms is Better Than Branding Campaigns SEO for Law Firms vs. SEM for Law Firms SEO for Law Firms & SEM for Law Firms in Tandem What Types of Law Firms Might Benefit More from Other Digital Marketing Services Other Than SEO…
When growing your business, you want to make sure you are putting forth your best marketing efforts. Digital marketing is the best way to grow your brand – it has completely overtaken traditional forms of marketing. Among the best methods of digital marketing is Search Engine Marketing or SEM. This is the approach your brand…
Are you struggling to understand why your law firm needs a digital marketing strategy? Here are five top reasons digital marketing is important.
Understanding the difference between SEO and SEM can be difficult. We’re here to help you compare SEM vs SEO and understand the differences.