7 Tips for Pool Companies to Help Improve Their Digital Marketing Strategy

According to a report from Strategy and PwC, companies that had a business strategy plan and were committed to it, grew much faster and become more profitable than their competitors. This includes having an in-depth digital marketing strategy. Without one, you are setting your business up to fail and letting your competitors beat you. 

So, we’re here to help you out. We are going to look at the top 7 tips for your pool company to improve their digital marketing strategy so that you can top your local competitors.

Before we dive into how to prove your online performance and presence, let’s first take a look at what exactly is digital marketing.

What is Digital Marketing?

Digital marketing is an advertisement for your pool company through digital platforms and services. This includes websites, email, social media platforms, and even mobile apps. Essentially anything that is online and digital. This is what will allow companies such as yours to provide and promote services and products to consumers. 

A digital marketing strategy is a thorough digital marketing plan that will lead your online brand, services, and product promotion to be successful. So, how do you improve your digital marketing? With these 7 tips!

1. Your Company Website

The first thing you want to look at for your pool company to start becoming digitally successful is your website. This is your cornerstone and main hub for your clients to find you. Without having this properly set up and running, you might as well forget about having an online presence. 

This means that your website is functional, easy to navigate, pleasant to look at, and everything works perfectly. You also want to make sure that it is mobile-ready. According to PewReasearch, 60 percent of online searches are now done through mobile devices. That means you could lose a ton of business if it’s not set up for mobile!

2. Content Marketing

This is the process of providing viewers with the information that they are seeking. It’s a great way to improve sales with products such as hot tubs and saunas. When people look to invest in items such as these, they like to do a ton of research so that they feel confident in their purchase. 

Providing information to their questions is also a great way to build trust, improve SEO, and bring in more traffic to your pool business website. If you focus on providing valuable content to your viewers, everything else will fall into place. 

3. Call To Action

If you want to improve your digital marketing then you should always have a clear and concise Call To Action or CTA. Many companies fail to have a strong CTA or one at all. This is an important part of converting your readers and viewers into doing something that you want them to do, such as buying your services.

Typically a CTA is something along the lines of “Get Started Now” or Get In Touch Today”. This is a clear message that tells the viewer to do something and provides the means to do it. 

4. Work On Your SEO

Search Engine Optimization is the leading factor in how your business will rank online in search results. When a consumer is searching online for your pool services or looking to buy a brand new hot tub from your website, your SEO ranking is going to be what determines if you show up or not. The more you build your local SEO ranking up, the higher the chance you will pop up before your competitors. 

If you want to greatly increase your organic traffic, lead more conversions, and become digitally successful, then SEO should be at the top of your list on how to improve your digital marketing strategy. 

5. Build Trust and Reputation

In our digital world today, everything is now being constantly reviewed. You get a few stars (or one) and a couple of either kind or not so kind words about your company. Every major platform now offers this from Facebook and Google to Yelp and Yellowpages. Ensuring that you have reputation management apart of your plan is critical to your success.

Always provide a way for a happy customer to leave a good review or testimony. Encourage them to leave you one or even consider offering a discount in return. 

6. Social Media Marketing

Even for companies such as a pool business and Hot tub business, having a social media presence is essential. There are millions of users on social media every single day. By having a successful social media presence, you are potentially reaching and bringing in much more traffic to your pool business. 

By having social media pages such as Facebook, you can bring in more organic traffic, improve SEO, run targeted ads, and increase leads and conversions. This should be a huge part of your digital marketing strategy. 

7. Digital Marketing Company

When it comes to digital marketing, there is a lot to take in, learn, and execute. From up your online presence and managing it all, to engaging with your customers and optimizing your website, digital marketing can be difficult and time-consuming. Not to mention that if all of those aren’t done right, you could be wasting a ton of time and money.

That’s why it’s important to consider hiring a digital marketing company. If you think about it, it makes much more sense, they are after all the experts. If you do want to hire a marketing company, just keep in mind that you shouldn’t just hire the first one you come across. Make sure that they are reputable, professional, and offer all of the right services for your pool company. 

Improving Your Stratgey

If you’re ready to start improving your digital marketing company and increase business for your pool company, then these are the top 7 ways to do it. A well planned out digital marketing strategy is the first step to becoming digitally successful.

If you have questions about digital marketing or would like to hire a professional company, head over to our contact page and send us a message today!