Month: August 2020

5 Questions You Should Ask When Hiring for the Chief Marketing Officer Role

This blog post was created to help companies make smart hiring decisions when it comes to finding and hiring the right person for their Chief Marketing Officer (CMO) role. The ideas, questions, answers and information shared throughout this blog are based on real world experiences. Why Do Some Businesses NOT Have a Chief Marketing Officer…

SEO for Law Firms is the #1, Best Digital Marketing Tactic for Most Law Firms

Table of Contents Background in SEO for Law Firms Why SEO for Law Firms is Better Than Branding Campaigns SEO for Law Firms vs. SEM for Law Firms SEO for Law Firms & SEM for Law Firms in Tandem What Types of Law Firms Might Benefit More from Other Digital Marketing Services Other Than SEO…

What Is SEM, and Why Do I Need It? Here’s What You Need to Know

When growing your business, you want to make sure you are putting forth your best marketing efforts. Digital marketing is the best way to grow your brand – it has completely overtaken traditional forms of marketing. Among the best methods of digital marketing is Search Engine Marketing or SEM. This is the approach your brand…